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About Us: Unveiling MyPerfectFranchise's Mission and Team

The My Perfect Franchise team is dedicated to helping you find the ideal franchise opportunity, regardless of your experience level or business goals. Our team of franchise experts, content creators, and software developers works tirelessly to deliver the best advice and tools to help you discover the franchise that aligns with your aspirations.

Meet some of the people behind MyPerfectFranchises.com:

Bill Rice

Founder of MyPerfectFranchises.com

Bill has been in the financial services, mortgage, and fintech industries since 2000. Although this wasn’t his first profession (he spent his early career in the Air Force and other Intelligence Agencies doing counterintelligence operations), but he got hooked on the excitement of watching people get their personal finances in order and the freeing experience it affords them. He’s always available to write, speak, podcast, or video a segment on any financial topic that helps people control their finances instead of their finances controlling them. Learn more about Bill on LinkedIn and Twitter.

Ken Gemmell

CEO of MyPerfectFranchises.com

Ken’s expertise as an electrical engineer initially centered on enhancing operational efficiency through innovative software that merged data from multiple legacy databases. This role evolved as Ken turned his attention toward developing a range of software tools tailored to meet the marketing needs of diverse businesses. His primary focus is now on website development, lead generation, and digital marketing, but his comprehensive grasp of inbound marketing strategies is what truly sets him apart. At My Perfect Leads, Ken excels in generating high-quality leads that seamlessly connect with lenders poised to close deals.

Discover more about Ken on LinkedIn and Twitter.


Financial Writers

Miranda Marquit

Miranda is a freelance financial journalist and a senior content writer at Student Loan Hero. She loves keeping busy with projects from podcasting to planning young professional events with her local Chamber of Commerce.

Miranda has contributed to NPR, Forbes, U.S. News & World Report, and Discover magazine. She works with brands including Fidelity and State Farm to produce helpful consumer-facing content. She also runs her own websites at PlantingMoneySeeds.com and MirandaMarquit.com.

Nathan Golden

Nathan Golden worked with the E.W. Scripps newspaper chain and in media relations before becoming a freelance writer. He’s written about insurance and mortgages for sites such as money.com, millennialmoney.com, and finder.com. Nathan enjoys making the nuances of financial products accessible to readers. He earned bachelor’s degrees in journalism and history along with a Master of Fine Arts in creative writing from the University of North Carolina at Greensboro. When away from the desk, he enjoys unplanned trips, classic novels, and spending time with family.

Julia Wells

Julia graduated with a B.A in Journalism from the University of Michigan-Dearborn in 2018 and is now a Content Strategist for digital marketing agency Kaleidico. She produces and writes content that focuses on the mortgage sector, but also has experience writing about marketing, construction, and homeownership. When she’s not working, she enjoys reading, gardening, and playing with her cat. Learn more about Julia on LinkedIn.

Kevin Mercadante

Kevin Mercadante is a freelance professional personal finance blogger, and the owner of his own personal finance blog, OutOfYourRut.com. He has backgrounds in both accounting and the mortgage industry.


Web Development Team

Angelo Marasa

Web Developer and Project Manager

Angelo Marasa is a web developer and project manager at My Perfect Franchise. With a background in construction for short stint during college, Angelo prides himself on being a hard worker, having built a strong work ethic and one to not shy away from a challenge. It’s his passion for creating digital things that brought him to where he is today. Connect with Angelo on LinkedIn.

Robert Baker

Web Developer

Robert is a Front End Web Developer for My Perfect Franchise. He specializes in WordPress Template Creation, HTML, CSS, JQuery and PHP.  In his spare time, he is a musician, songwriter, producer and audio engineer. Learn more about Robert on LinkedIn.


How We Make Money

My Perfect Franchise earns revenue when you connect with our partner franchisors. Our service is provided at no additional cost to you. We carefully select relationships only with reputable and established franchisors, ensuring that you are connected with top-tier franchise opportunities. What you receive is a free, easy-to-use, and reliable resource that is free of annoying ads or aggressive sales tactics.


Editorial Standards

Many of the franchise opportunities featured on MyPerfectFranchises.com are from our partners who compensate us. This may influence which franchises we write about and where and how the franchise appears on a page. However, this does not affect our editorial content and assessments. All our material is impartial and factual, providing you with the information needed to make an informed decision about which franchise is right for you. Our content is thoroughly fact-checked, and we regularly update our information as market conditions evolve.